A search for simplicity, beauty and bien fait.

Natural care line for babies, children and the whole family!

The brand

Minois Paris is a natural care line for babies and children, made in France following the highest standards. All products are adapted to the fragile skin of the young.

It is much more than just a children’s skincare brand, Minois Paris is a solution for parents in search of a more responsible lifestyle and who are acutely aware of the quality of products and the expertise of the people who make them.

The decision to make their products in France came from their desire to provide solid guarantees on the source and the quality of their products.

Minois’ formulas are created within their own laboratories following a highly precise process. Minois Paris develops very gentle formulas using natural and organic ingredients.

No harmful chemical ingredients or maligned preservatives are used in their products. Only products with short compositions are created with ingredients that are easy to identify and adapted to the delicate skin of little ones, suitable from birth. At Minois, products should not only be clean in terms of composition, they should also be effective and pleasant to use. The best possible mixtures and create effective treatments are created without compromising on sensoriality: pleasant textures, delicate fragrance, attractive packaging...

The formulas

All Minois’ products are free from: parabens, phenoxyethanol, sulphates, silicone, phtalates, mineral oil, colourants...

All of the care products have passed stringent dermatological tests on sensitive skin. No tested are performed on animals. The skincare products are formulated to last a long time and to be safe to use until their expiry date. This is why all formulas contain the safe preservatives needed to keep the product in good condition. Only preservatives known for their high tolerance on sensitive skin and in the lowest concentrations possible are used.

The ingredients

All of the active ingredients in Minois’ formulas are natural and organically grown. Simple, effective active ingredients to suit the specific needs of children’s skin and selected by Minois’ expert team for their moisturising, healing and soothing properties. The key active ingredients in Minois products are orange blossom water, honey, shea butter, sweet almond oil and calendula, all organically produced.

Below you can find their properties and benefits:

Hélène Fulchi, the Founder of MINOIS PARIS

Always with children in mind and passionate about cosmetics, Hélène had been thinking about creating a children’s skincare brand for a long time.

After her daughter Paz was born, she decided to take the plunge with Minois, after having worked for almost 10 years in the communications and media industry.

A new mum with a great sense of responsibility, Hélène looked for products for her daughter which were perfect in terms of composition, effective in terms of results and stylishly designed.

She realised that it was very difficult to find products which combined all of these criteria.

And so Minois came into the world! Skincare with a transparent approach, a list of ingredients which is easy to read and understand and an attractive brand identity.